Launched on Aug 1, 2026 ∙ Updated Jun 10, 2026

What Would You Suthe

What Would You Suthe? is a cause-marketing campaign from Suthe Water and ATX Impact Network. For every eligible 12-pack of Suthe Water sold during the campaign, Suthe Water contributes $1.00 to a Donation Pool.

Turn an everyday Suthe Water purchase into a simple, transparent act of local giving — helping Austin residents direct real dollars to trusted nonprofits while giving Suthe Water a clear, credible way to connect commerce with community impact.

Every eligible Suthe Water 12-pack becomes a small civic action: scan, choose, and see the impact. Over time, “What Would You Suthe?” becomes a recognizable brand promise for Suthe Water and a repeatable campaign model that ATX Impact Network can adapt for other values-aligned businesses and cities.

Transparency — The campaign should make the money flow, counting rules, and payout status visible and understandable.
Consumer agency — Consumers do not make the donation, but they do get a meaningful choice in where Suthe Water’s campaign dollars go.
Local impact — The campaign prioritizes Austin nonprofits doing credible, community-rooted work.
Simplicity — The experience should be easy to explain, easy to scan, and easy to complete.
Integrity — Donation claims, impact claims, and nonprofit relationships should be accurate, reviewed, and not overstated.
Equity — The five nonprofit partners should be presented fairly, without giving one organization unfair visual or promotional advantage.
Generosity — 100% of allocated campaign dollars should reach the selected nonprofits, with platform costs funded separately.