What Would You Suthe
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Cause Overview
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- Overview
What Would You Suthe? is a cause-marketing campaign from Suthe Water and ATX Impact Network. For every eligible 12-pack of Suthe Water sold during the campaign, Suthe Water contributes $1.00 to a Donation Pool.
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- Mission
Turn an everyday Suthe Water purchase into a simple, transparent act of local giving — helping Austin residents direct real dollars to trusted nonprofits while giving Suthe Water a clear, credible way to connect commerce with community impact.
- Vision
Every eligible Suthe Water 12-pack becomes a small civic action: scan, choose, and see the impact. Over time, “What Would You Suthe?” becomes a recognizable brand promise for Suthe Water and a repeatable campaign model that ATX Impact Network can adapt for other values-aligned businesses and cities.
- Values
- Transparency — The campaign should make the money flow, counting rules, and payout status visible and understandable.
- Consumer agency — Consumers do not make the donation, but they do get a meaningful choice in where Suthe Water’s campaign dollars go.
- Local impact — The campaign prioritizes Austin nonprofits doing credible, community-rooted work.
- Simplicity — The experience should be easy to explain, easy to scan, and easy to complete.
- Integrity — Donation claims, impact claims, and nonprofit relationships should be accurate, reviewed, and not overstated.
- Equity — The five nonprofit partners should be presented fairly, without giving one organization unfair visual or promotional advantage.
- Generosity — 100% of allocated campaign dollars should reach the selected nonprofits, with platform costs funded separately.
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Cause F.A.Q.
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How Will The Funds get allocated
We will choose from the top three supported causes on ATX Impact Network
Why are you doing this?
We believe that a brand should give back to the community so as the company grows, are whole community benefits.
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